SMALL BUSINESS OWNER SURVIVAL GUIDE: SIMPLE 3-Step Process To Attract MORE Leads And Convert Them Into Paying Customers

3-Step Checklist to attract more leads and convert them into paying customers


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Prevent Burnout if You Work From Home

Working excessively can lead to stress, which can cause health problems. This is true whether you work from home, in an office, or in the field. So, the key is to find a balance... Continue Reading

What Happened To Proximity Beacons?

Google Nearby Notifications was a feature built into the Android operating system that helped users... Continue Reading

How To Setup An Email Campaign FAST

Getting a steady stream of leads but are having a hard time following up consistently? That's where email marketing can help. Continue Reading

How To Have Your Online Ads Follow You - Proximity Marketing

Do you move around during the day? Target your online advertising to people in a specific area you are in automatically. Continue Reading

How To Drive Traffic To Your Business With Online Ads

Build your online ad effortlessly, run it anywhere in the world, and drive your target audience to your website. Continue Reading

Is Price The MOST Important Deciding Factor?

At first you might say YES. But... Put away your 'business owner' hat and think like a consumer. Continue Reading

How To Build A Landing Page Lead Capture Form FAST!

Watch how I build a quick landing page that includes a lead-capture form where a business owner can capture the information of their leads and followup after if the lead does not buy right away. Continue Reading

Is Your Lead Magnet Any Good?

Attract people into your world by offering something of value that they desire for FREE. Continue Reading

Does Digital Advertising Work?

If you are placing ads online, you really need to pay attention on what exactly you are doing so you know how to improve your results. Continue Reading

Before You Say It's Not Working

Marketing is not a single thing we do or a single event. It is on ongoing process that requires you to be consistent and strategic. You cannot make up what you lack in skills by buying new tools and services that promise a business-in-a-box. Continue Reading

Why I Have No New Year's Resolution

Although it is important to set milestones and specific dates to reassess yourself and plan for the future, I don’t believe New Year resolutions are the case and are taken as seriously as they could be.  Continue Reading

How To Set SMART Goals And Get Exactly You Want

Watch this video where I explain what the acronym S.M.A.R.T. means and how it can help you create more thoughtful goals. Continue Reading

Parable of The Chinese Bamboo Tree

If you prematurely stop working on something, don't say right away that it didn't work. It's possible it just didn't work in the timeframe you had in mind or maybe you weren't doing it right.  Continue Reading

How Digital Bandit Signs Are A Game Changer

Traditional Bandit Signs work! BUT they are illegal, get taken down quickly, costs a lot of money, takes a lot of your time and gets you slapped with hefty fines for... Continue Reading

Getting Close To Reaching Goal - DON'T STOP NOW

When you get fired up and motivated to start something new, follow the 5 Second Rule (5-4-3-2-1-Go) and get the ball rolling. Continue Reading

Two Takeaways From Mel Robbins Kick Ass

Have you thought of procrastination as a form of stress relief. In this video I share TWO takeaways from Mel Robbins' book titled KICKASS Continue Reading

Just STOP IT - Special Strategy To Deal With Problems That Are Holding You Back

Do you constantly find yourself caught up in the same situations that prevent you from doing what you really want to do in life? Are you constantly putting out the same fires? Continue Reading

How To Use Digital Business Cards For Your Business

Here is a 'Digital Business Card' strategy to add to your marketing toolbox that will definitely make you stand out from the crowd.  Continue Reading

7 Lead Generation Strategies For Your Small Business

A steady stream of quality leads are the lifeline of any business. Looking for ways to successfully get more leads into your business can be a challenge. Continue Reading

How To Record And Edit Videos Using Your Phone

See how I record my videos, what app I use for editing, creating my thumbnails and scheduling posts on social media Continue Reading

Why Having A Good Team On Your Side Matters

Being an entrepreneur can be more difficult than it needs to be if you don't have a good team on your side and surround yourself with like-minded people. Continue Reading

How To Generate Leads with Proximity Marketing

Here is a new way of getting your marketing message out to hundreds of peoples' phones on complete autopilot. Imagine hiring someone to hand out flyers 24x7x365 Continue Reading

Do This To Your Mindset

If you are not mentally prepared to receive or obtain what you desire, chances are if/when you get it, you will waste it away and revert back to where you started from. Continue Reading

Cloud Computing Strategy for Your Business

Large corporations have been using cloud computing for years. Small businesses like yours now have the same enterprise-grade technology and infrastructure available. Continue Reading

What Is The CASHFLOW Quadrant - Choose Your Quadrant Wisely

There are 4 types of people in terms of their financial mindset and career path. Learn about the CASHFLOW Quadrant® and how you can move quadrants and change your financial future. Get The Book  Continue Reading

7 Customer Service Strategies To Help You Beat The Competition

Customer service is an area where you can easily have a huge competitive advantage.  Continue Reading

The 5 Second Rule

Sleep inertia is a big problem you can easily overcome with Mel Robbins' 5 Second Rule. Take a look and try this productivity hack for yourself. Continue Reading

How To Sell Without Selling In 2018

Nobody likes to be SOLD... But everyone likes to BUY. This quick video is full of nuggets and shows you how to sell without selling. Continue Reading

Time Does Not Equal Experience

Here's a tricky topic... Does time equal experience? In this video I try to debunk that idea and explain why they are not exactly the same thing.  Continue Reading

Don't Have Time For That?

With the 24 hours you have in a day, how many of those hours are spent literally sleeping or doing random unproductive things? 'Not having time' can mean you are spending your time being 'busy' but... Continue Reading

The Four Letter Word

The four letter word that everybody has but nobody wants it controlling their life. Get over it and take control. Continue Reading

How To Record With Better Sound

Having good sound quality is just as important as having high quality videos. Check out how I record my videos with high quality sound even when I'm outdoors! Continue Reading

We Are All Different And Unique

Even when you think you are in 100% agreement with someone, chances are you are not and it's a lower percentage that is good enough.  Continue Reading

How To Avoid Paralysis By Analysis

Are you stuck overthinking something you really want to do? 'Someday' is not a day on the calendar! Do you consider yourself a 'perfectionist'? It's never 'good enough'... Sounds familiar???  Continue Reading

Is Affiliate Marketing A Scam?

Did you know that most large companies that you already know have affiliate programs that are open to everyone? Entrepreneurs take advantage of these affiliate programs to generate income and so can you! Continue Reading

How I Got Started In I.T.

My father gave me my first computer when I was @ 11 years old. It was the popular TRS-80 Tandy Color Computer 2. This was my first hands-on experience and introduction to 'computers'. I will be forever grateful to my dad... Continue Reading

Spotlight Effect - Is This Happening To You?

In general, people aren't really paying much attention to you, what you do or don't do. When you feel that you have a huge spotlight and everyone is looking at you, social psychologists call this phenomenon the 'Spotlight Effect'. Continue Reading

Why I Am An Entrepreneur

Being an entrepreneur can be something you choose to do for different reasons. In my case, I feel like it came naturally to me as a kid. In this video I share of few of my ventures that I did as a kid and how the entrepreneurial spirit lives on.  Continue Reading

Why Affiliate Marketing?

Curious about affiliate marketing? I discarded it for years because of myths. When I decided to look into it deeper, I was impressed by what I found out. Take a look and learn why it's actually not a bad idea to look into it now.  Continue Reading

New Offline Marketing Strategy That Will Blow Your Mind

New offline marketing strategy that works for ANY industry on autopilot 24/7/365! Generate hundreds of leads by sending YOUR marketing message and link to EVERYONE with an Android phone within 100 yards radius... Continue Reading

Accountability Works! - How To Use Accountability To Get Things Done

Getting together with other link-minded people to share goals, report back on progress and hold each other accountable is a fantastic way of getting things done.  Continue Reading

How To Export LinkedIn Connections For Facebook Ads

Did you know you can leverage your LinkedIn connections in Facebook? In this video I share a LinkedIn/Facebook strategy to target FB ads to your LinkedIn connections.  Continue Reading

Pricing Strategy - How To Price Your Products Services And Still Be Profitable

Struggling to find the 'right' price for your products and services? Are people trying to nickle and dime you or are you doing the same? Continue Reading

Entrepreneur vs Employee

Thoughts on the differences between being an employee vs being an entrepreneur.  Continue Reading

Automobile University - My Secret Place To Expand My Knowledge

Check out this quick video where I show you how I've been able to read over 30 books in the last 12 months and how you can do it too. Continue Reading

McDonalds Hamburger University - What You Didn't Know

McDonald's revolutionized the fast-food industry back then by incorporating an assembly line process at their restaurants.  Continue Reading

30 Day Video Challenge

Every day at 12pm for the next 30 days I'm going to be posting a quick video on this channel talking about business, mindset, productivity, tips and more. Join me on my challenge and hold me accountable! Continue Reading

7 Lead Generation Strategies For Your Small Business

Introduction to 7 lead generation strategies you can use in your small business. Presented by Fernando Sosa from Continue Reading

Tips and tools for a digital spring cleaning

An excerpt from an article on The Record:

"What you do back up on an external hard drive or cloud should also be encrypted, said Fernando Sosa, CEO of HaonTech, an IT consulting company in Teaneck that provides computer support to local small businesses."

...  Continue Reading

TECH Employee vs TECH Entrepreneur

I was recently asked to do a STEM (Science Technology Engineering Mathematics) presentation and share my experience as a tech 'entrepreneur' to students and their parents in a 'Family in Technology' event held at New Jersey Institute of Technology this past weekend. Although I was...  Continue Reading

Lessons Learned From Target Data Breach

There are tons of tools and inexpensive software avaialble to help you backup your files and protect you from malware. But, like in Target's case... Continue Reading

Is Your Business On A Home Router?

You can go to your local office supply store and pickup a cheap router, backup drive, etc., that gets the job done and saves your business a few bucks. But is your business network and data secure? Continue Reading

How Much Does IT Cost?

Avoid making an emotional decision based on price and taking a leap of faith on the services proposed. Continue Reading

Lesson In Self-Defense

So you are telling me there is a chance? Just because you have anti-virus protection on your computer, it does not mean you are protected in all situations. Continue Reading

Computer Self Defense

Benjamin Franklin said, "An ounce of prevention is worth a pound of cure" Continue Reading

Break Fix Or Managed Services?

A car running on empty will eventually turn off. Your computers are no different. It is not a matter of "if" they will break, it's a matter of "when". Most issues can be prevented before they become serious or cause downtime. Continue Reading

Rise and Shine - Welcome to The Grind

Some goals are easily achievable when we remove the distractions that prevent us from doing them in the first place. Continue Reading

How To Avoid The Top 4 Budget Busting, Stress-Inducing Mistakes When Moving Your Office

Moving is always a pain in the rump, but it doesn’t have to be a horrific, expensive experience.  Continue Reading

The Gap Between Your Customer Service 'Teeth'

A big problem arises when "efficiency" takes over common sense and processes, scripts and automated systems run your customer service department. Continue Reading

About Fernando Sosa

Fernando Sosa is an entrepreneur, marketer, technology consultant, project management professional, and software developer who helps businesses and organizations make the most of their information technology resources and increase revenue.


Customer Service
How To's & Tips

Most Popular

1 - The Gap Between Your Customer Service 'Teeth'

2 - Lesson In Self-Defense

3 - Prevent Burnout if You Work From Home

4 - Why I Have No New Year's Resolution

5 - Break Fix Or Managed Services?

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